Key results
The company
Klubi
klubi.com.brDigital consortium fintech for vehicle, property, and electronics financing.
Result highlights
- 90%+ of conversations fully automated via AI
- Workload of ~40 SDRs shifted to AI agents
The story
A digital provider of regulated, interest-free group purchasing for high-ticket goods in Brazil, serving consumers who often lack access to traditional credit.
Approximately 60% of leads were unresponsive on first WhatsApp contact, creating a bottleneck for the 50-person sales development team. Manual pre-sales processes limited the ability to explain the complex financing model and route high-intent prospects efficiently.
Klubi re-architected its sales funnel around AI voice agents using Deepgram's Nova-3 streaming API for real-time Portuguese speech recognition. These agents autonomously initiate contact to educate and qualify leads, correctly processing domain-specific terms like car models even in noisy environments. The system handles the entire pre-sales workflow, filtering opportunities and only routing qualified prospects to human staff.
Scope & timeline
- ~30k monthly AI-led voice interactions
Quotes
“We evaluated several speech-to-text providers, but Deepgram stood out immediately for Brazilian Portuguese. Other solutions struggled with domain-specific vocabulary—confusing car model names like 'Ônix' with common words like 'ônibus' [bus]. Deepgram got it right, even in noisy environments like traffic or subway calls. That accuracy was non-negotiable for us.”