AI case study

HicMobileAudience targeting

Sales reps spent hours stitching insights from scattered PDFs. AI now synthesizes historical data into precise audience targets.

Published|5 months ago

Key results

Planning Time Reduction
70%
Campaigns Supported
600+

Result highlights

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The story

Context

A European advertising technology company managing €5 million in annual turnover helps retail brands deliver mobile media campaigns.

Challenge

Sales representatives spent hours on each proposal, manually sourcing and stitching together audience insights from scattered PDFs, Excel files, and...

Solution
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Scope & timeline

  • 11.25x faster AI prototype generation
  • 6 months from prototype to production launch

Quotes

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The company

HicMobile logo

HicMobile

hicmobile.com

Mobile advertising and data-driven proximity marketing agency.

IndustryMedia
LocationMilan, Lombardy, Italy
Employees11-50
Founded2013

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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