Custom shoots and 3D modeling took weeks. Designers now generate assets from sketches, delivering work in days.
The UK's largest electrical retailer manages up to 20 concurrent marketing campaigns per quarter for global brands like Samsung and PlayStation.
Creating bespoke visuals for these campaigns relied on expensive custom photography and 3D modeling that took weeks to complete. This slow production...
“Currys’ range of products is constantly evolving. Being at the cutting edge of technology makes it an exciting place to work.”
Retailer of consumer electronics, home appliances, and technology services.
Creative, marketing, and document management software for individuals and enterprises.
Currys's Marketing content creation is part of this use case:
Related implementations across industries and use cases
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Two homegrown bots drained the engineers who built them. Claude Tag catches alerts, traces root causes, and opens PRs—without being asked.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Custom shoots and 3D modeling took weeks. Designers now generate assets from sketches, delivering work in days.
The UK's largest electrical retailer manages up to 20 concurrent marketing campaigns per quarter for global brands like Samsung and PlayStation.
Creating bespoke visuals for these campaigns relied on expensive custom photography and 3D modeling that took weeks to complete. This slow production...
“Currys’ range of products is constantly evolving. Being at the cutting edge of technology makes it an exciting place to work.”
Retailer of consumer electronics, home appliances, and technology services.
Creative, marketing, and document management software for individuals and enterprises.
Currys's Marketing content creation is part of this use case:
Related implementations across industries and use cases
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Two homegrown bots drained the engineers who built them. Claude Tag catches alerts, traces root causes, and opens PRs—without being asked.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.