Custom shoots and 3D modeling took weeks. Designers now generate assets from sketches, delivering work in days.
The UK's largest electrical retailer manages up to 20 concurrent marketing campaigns per quarter for global brands like Samsung and PlayStation.
Creating bespoke visuals for these campaigns relied on expensive custom photography and 3D modeling that took weeks to complete. This slow production...
“Currys’ range of products is constantly evolving. Being at the cutting edge of technology makes it an exciting place to work.”
Retailer of consumer electronics, home appliances, and technology services.
Creative, marketing, and document management software for individuals and enterprises.
Currys's Marketing content creation is part of this use case:
Related implementations across industries and use cases
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Demand surged to 9 campaigns without new staff. Designers now use AI to scale templates, cutting launch cycles from 25 to 9 days.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Demand surged to 9 campaigns without new staff. Designers now use AI to scale templates, cutting launch cycles from 25 to 9 days.
Online shoppers lacked guidance to navigate 26,000 appliances. An AI agent now matches natural queries to technical specs, driving sales.
300+ receipt layouts forced manual entry. GenAI now reads raw images with 98.6% accuracy, cutting costs 90%.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Custom shoots and 3D modeling took weeks. Designers now generate assets from sketches, delivering work in days.
The UK's largest electrical retailer manages up to 20 concurrent marketing campaigns per quarter for global brands like Samsung and PlayStation.
Creating bespoke visuals for these campaigns relied on expensive custom photography and 3D modeling that took weeks to complete. This slow production...
“Currys’ range of products is constantly evolving. Being at the cutting edge of technology makes it an exciting place to work.”
Retailer of consumer electronics, home appliances, and technology services.
Creative, marketing, and document management software for individuals and enterprises.
Currys's Marketing content creation is part of this use case:
Related implementations across industries and use cases
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Demand surged to 9 campaigns without new staff. Designers now use AI to scale templates, cutting launch cycles from 25 to 9 days.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Demand surged to 9 campaigns without new staff. Designers now use AI to scale templates, cutting launch cycles from 25 to 9 days.
Online shoppers lacked guidance to navigate 26,000 appliances. An AI agent now matches natural queries to technical specs, driving sales.
300+ receipt layouts forced manual entry. GenAI now reads raw images with 98.6% accuracy, cutting costs 90%.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.