A 6,500-recipe library couldn't keep pace with shifting tastes. AI now clusters the archive into timely, trend-based articles for editors.
A farmer-owned cooperative operating across seven European countries maintains one of the region's largest digital recipe databases with nearly 6,500 expert-created dishes dating back to 1997.
Consumer food trends and search behaviors shift rapidly, making it difficult to keep a massive legacy content library relevant and discoverable. The...
“It’s all about providing high-quality recipes that meet the ever-increasing demand from home chefs, and we’ve been doing that for many years. Mealtimes are a very important part of the day whether we are with family or friends and eating together—it is a time when we share precious moments. Arla has a great history of helping our consumers make their meals better. Arla is proud to have offered people in Sweden their first recipe website in 1997, and the first iOS app in 2008.”
Farmer-owned dairy cooperative producing milk, cheese, and butter products.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Built a custom Azure OpenAI solution and interface integrated into Arla's content workflow.
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