AI case study

SpotifyMusic recommendations

Playlists lacked narrative context. Now, AI DJs generate spoken commentary explaining why specific tracks were chosen.

Published|1 year ago

The story

Context

A global audio streaming platform relies on trusted algorithms to connect users with a vast library of music and podcasts.

Challenge

While users trusted algorithmic suggestions, standard playlists lacked the narrative context explaining why specific tracks were selected. This...

Solution
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Scope & timeline

  • 4x higher engagement with AI-generated context

The company

Music and podcast streaming platform with personalized audio discovery.

IndustryEntertainment
LocationStockholm, Sweden
Employees5K-10K
Founded2006

The AI provider

Social technology company developing AI frameworks, VR hardware, and digital platforms.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees100K+
Founded2004

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