AI case study

PuratosProduct discovery

Bakers struggled to pick from 20 sourdough types. Now, an AI assistant matches natural language needs to the exact ingredient.

Published|10 months ago

The story

Context

A global manufacturer of bakery, patisserie, and chocolate ingredients operates in 100 countries with a complex catalog of thousands of specialized products.

Challenge

Navigating the extensive catalog was overwhelming for customers, who might face 20 different sourdough options with specific variations but no...

Solution
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Scope & timeline

  • 42% of customers use AI for product info
  • 21% of customers use AI for recipes
  • 14% sales inquiry rate for AI users

Quotes

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The company

Puratos logo

Puratos

puratos.be

Ingredients and services for the bakery, patisserie, and chocolate industries.

IndustryConsumer Products
LocationGroot-Bijgaarden, Belgium
Employees10K-50K
Founded1919

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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