AI case study

ITCAgricultural advisory assistant

Language barriers cut farmers off from advice. Now, a voice-enabled AI answers crop queries in local dialects.

Published|1 year ago

Key results

Questions Answered
2k+

Result highlights

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The story

Context

One of India's foremost private sector conglomerates operates a vast agribusiness division serving farmers across a landscape plagued by soil degradation and heavy dependence on manual labor.

Challenge

Smallholder farmers struggle with low productivity due to insufficient irrigation and nutrient depletion, while facing barriers to accessing expert...

Solution
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Scope & timeline

  • 100,000+ users engaged with AI copilot

Quotes

The company

Conglomerate in FMCG, hotels, paperboards, packaging, agri-business, and IT.

IndustryConsumer Products
LocationKolkata, WB, India
Employees50K-100K
Founded1910

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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