AI case study

SercoInternal communications

Text-heavy PDFs failed prisoners with a 7-year reading age. Staff now use AI to create translated video updates for in-cell TVs.

Published|1 week ago

Key results

Higher Effectiveness
55%
Translated Languages
7

Result highlights

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The story

Context

A global public services provider managing a UK Category B prison that houses up to 1,160 individuals and features in-cell TVs converted into computers.

Challenge

The facility needed to improve education and safety communication following an inspection, but traditional PDF-based messages received minimal...

Solution
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Scope & timeline

  • 9x engagement increase for violence reduction campaigns

Quotes

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The company

Outsourced public service provider for defense, transport, justice, and healthcare.

IndustryGovernment & Public Sector
LocationHook, Hampshire, United Kingdom
Employees10K-50K
Founded1929

The vendor

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

Use case

Serco's Internal communications is part of this use case:

Digital Avatar
31 case studies(+110% YoY)
Proven impact?
LowModerateVery Strong
3.2Moderate

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