AI case study

ReckittMarketing workflow automation

Marketers lost 40% of their day to manual tasks. Custom GenAI automated the workflow, cutting routine hours by 90% and doubling quality.

Published|8 months ago

Key results

Routine Time Reduction
up to 90%
Employee Time Automated
30-40%
Efficiency Boost
60%

Result highlights

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The story

Context

A global consumer goods leader known for market agility sought to optimize marketing capabilities and reduce costs while maintaining executional excellence.

Challenge

Marketers dedicated 30% to 40% of their working hours to routine manual tasks, limiting time available for strategic initiatives. This inefficiency...

Solution
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The company

Global manufacturer of health, hygiene, and nutrition consumer brands.

IndustryConsumer Products
LocationSlough, Berkshire, UK
Employees10K-50K
Founded1999

The implementation partner

Boston Consulting Group logo

Boston Consulting Group

bcg.com
IndustryProfessional Services
LocationBoston, MA, USA
Employees10K-50K
Founded1963

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