Marketers lost 40% of their day to manual tasks. Custom GenAI automated the workflow, cutting routine hours by 90% and doubling quality.
A global consumer goods leader known for market agility sought to optimize marketing capabilities and reduce costs while maintaining executional excellence.
Marketers dedicated 30% to 40% of their working hours to routine manual tasks, limiting time available for strategic initiatives. This inefficiency...
Reckitt's Marketing workflow automation is part of this use case:
Global manufacturer of health, hygiene, and nutrition consumer brands.
Related implementations across industries and use cases
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Manually formatting order tables consumed full workdays. AI now handles the drafting, freeing staff to tackle previously abandoned goals.
Manual order entry caused pricing errors and billing disputes. Now, an AI agent flags discrepancies and drafts client emails for staff.
Routine queries burdened HR. Now, an AI WhatsApp agent instantly answers remote factory workers, escalating complex issues to HR.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Marketers lost 40% of their day to manual tasks. Custom GenAI automated the workflow, cutting routine hours by 90% and doubling quality.
A global consumer goods leader known for market agility sought to optimize marketing capabilities and reduce costs while maintaining executional excellence.
Marketers dedicated 30% to 40% of their working hours to routine manual tasks, limiting time available for strategic initiatives. This inefficiency...
Reckitt's Marketing workflow automation is part of this use case:
Global manufacturer of health, hygiene, and nutrition consumer brands.
Related implementations across industries and use cases
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Manually formatting order tables consumed full workdays. AI now handles the drafting, freeing staff to tackle previously abandoned goals.
Manual order entry caused pricing errors and billing disputes. Now, an AI agent flags discrepancies and drafts client emails for staff.
Routine queries burdened HR. Now, an AI WhatsApp agent instantly answers remote factory workers, escalating complex issues to HR.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.