AI case study

Radisson Hotel GroupMultilingual ad generation

Manual workflows dragged ad creation to 8 weeks. GenAI now drafts and translates copy for 30 languages in hours.

Published|1 year ago

Key results

ROAS Increase
35%
Ad-Driven Revenue
22%
Production Time Reduction
50%

Result highlights

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The story

Context

An international hotel group operating over 1,460 properties in more than 100 countries across EMEA and APAC.

Challenge

Existing ad workflows were primarily manual, with customer information siloed by region and scattered across platforms. Creating personalized ad copy...

Solution
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Quotes

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The company

Radisson Hotel Group logo

Radisson Hotel Group

radissonhotels.com

Multi-brand hospitality company operating international hotels and lodging services.

IndustryTravel & Tourism
LocationBrussels, Belgium
Employees10K-50K
Founded1960

The implementation partner

Accenture logo

Accenture

accenture.com
Role in this case study

Built a generative AI solution on Vertex AI for Radisson's automated ad personalization.

IndustryProfessional Services
LocationDublin, Ireland
Employees100K+
Founded1989

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Radisson Hotel Group's Multilingual ad generation is part of this use case:

Content Creation
30 case studies(+14% YoY)
Proven impact?
LowModerateVery Strong
7.6Strong
8.0Very strongwithin Marketing

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