AI case study

MakeMyTripConversational travel planning

Complex apps baffled first-time internet users. Now, AI agents plan itineraries and handle support via simple conversation.

Published|1 year ago

The story

Context

One of India's pioneering online travel groups operates three major brands, serving a diverse user base that includes first-time internet users in tier-3 cities.

Challenge

Complex app interfaces created accessibility barriers for users with limited digital literacy, while slow turnaround times for pre-sales and...

Solution
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Scope & timeline

  • Target ~20% traffic shift to conversational AI

The company

Online travel agency for booking flights, hotels, and holiday packages.

IndustryTravel & Tourism
LocationGurugram, HR, India
Employees1K-5K
Founded2000

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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