AI case study

KevelSales knowledge management

Product answers were trapped in silos. An AI now synthesizes scattered data for reps in real time, boosting confidence by 50%.

Published|4 months ago

Key results

Increase in Confidence
50%

Result highlights

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The story

Context

An ad tech platform enabling publishers to regain ownership of ad revenue through retail media and custom ad solutions.

Challenge

Internal surveys revealed that sales representatives struggled to locate content or answer specific product questions due to disconnected data silos....

Solution
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Scope & timeline

  • 25% MoM increase in platform engagement

Quotes

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The company

Ad server API platform for building custom retail media and marketplaces.

IndustrySoftware & Platforms
LocationDurham, NC, USA
Employees51-250
Founded2010

The vendor

Highspot logo

Highspot

highspot.com

AI sales enablement platform for content, training, coaching, and buyer engagement.

IndustrySoftware & Platforms
LocationSeattle, WA, USA
Employees1K-5K
Founded2012

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