AI case study

Kantar WorldpanelWorkplace productivity

Teams spent hours digging through internal data. Now, Copilot accelerates client research and drafts targeted pitch copy.

Published

Key results

Weekly Time Savings
up to 10 hours
Weekly Time Savings
1.8 hours

Result highlights

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The story

Context

A global data analytics and market research firm with over 12,600 employees relies on extensive internal documentation to deliver insights and professional services to clients.

Challenge

Employees spent significant time digging for data and managing mundane tasks, limiting their capacity for strategic client engagement. Business...

Solution
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Scope & timeline

  • Copilot rolled out to 12,600 employees
  • 85% daily use rate across Copilot rollout

Quotes

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The company

Kantar Worldpanel logo

Kantar Worldpanel

kantar.com

Consumer behavior research and shopper data analytics platform.

IndustryMedia
LocationLondon, England, UK
Employees10K-50K
Founded1992

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Kantar Worldpanel's Workplace productivity is part of this use case:

Workplace AI
179 case studies(+24% YoY)
Proven impact?
LowModerateVery Strong
4.3Moderate
3.0Moderatewithin Media
4.0Moderatewithin Knowledge Management

78 AI case studies in Media

305 AI case studies in Knowledge Management