AI case study

Kantar WorldpanelWorkplace productivity

Teams lost hours digging for data. Now, they use custom Copilot prompts to synthesize research and draft targeted pitch copy.

Published|7 months ago

Key results

Max Weekly Time Savings
up to 10 hours
Avg Weekly Time Savings
1.8 hours

Result highlights

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The story

Context

A global data analytics and market research firm with over 12,600 employees relies on extensive internal documentation to deliver insights and professional services to clients.

Challenge

Employees spent significant time digging for data and managing mundane tasks, limiting their capacity for strategic client engagement. Business...

Solution
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Scope & timeline

  • 12,600 employees rolled out on Copilot
  • 85% daily active use rate for AI assistant

Quotes

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The company

Kantar Worldpanel logo

Kantar Worldpanel

kantar.com

Consumer behavior research and shopper data analytics platform.

IndustryMedia
LocationLondon, England, UK
Employees10K-50K
Founded1992

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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