AI case study

Fukuoka SoftBank HawksInteractive fan guide

Mid-season schedules kept active players from VIP suites. Now, an AI avatar of a retired star provides live, interactive game commentary.

Published|10 months ago

Key results

Sold Out Premium Suites
40+ games

Result highlights

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The story

Context

A championship-winning Japanese professional baseball team operates a major home stadium featuring 119 VIP rooms used to entertain high-value corporate clients.

Challenge

Previous stadium digital transformation initiatives consistently stalled in the testing phase because they failed to genuinely engage visitors....

Solution
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Scope & timeline

  • 6-week deployment time for AI avatar system
  • 3-4 day training time for AI avatar creation

Quotes

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The company

Fukuoka SoftBank Hawks logo

Fukuoka SoftBank Hawks

softbankhawks.co.jp

Professional baseball team competing in the NPB Pacific League.

IndustryEntertainment
LocationFukuoka, Fukuoka, Japan
Employees251-1K
Founded1969

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

The implementation partner

Role in this case study

Integrated Azure AI and PaaS solutions to build the AI avatar system for the HAWKS in six weeks.

IndustryTechnology
LocationSeattle, WA, USA
Employees10K-50K
Founded2000

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