AI case study

FerrariVehicle configuration

Millions of options were hard to visualize. A GenAI configurator now renders 3D builds, cutting time by 20%.

Published|1 year ago

Key results

Config Time Reduction
20%

Result highlights

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The story

Context

A global luxury automotive manufacturer producing high-performance vehicles with millions of possible configurations, from wheel selection to interior finishes.

Challenge

Navigating extensive customization options was complex for dealers and customers, limiting their ability to visualize specific builds. Sales teams...

Solution
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Quotes

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The company

Manufacturer of luxury high-performance sports cars and racing team.

IndustryAutomotive & Mobility
LocationMaranello, Italy
Employees5K-10K
Founded1947

The AI provider

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

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