AI case study

Booking.comTravel planning assistant

Filters missed "romantic but cheesy" requests. A 10-week AI prototype now maps conversational intent to real-time inventory.

Published|1 year ago

The story

Context

One of the world's largest travel marketplaces facilitates millions of bookings globally across flights, accommodations, and activities.

Challenge

Traditional search filters required users to know exactly what they wanted, failing to capture nuanced intent like requests for "heart-shaped beds"...

Solution
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Scope & timeline

  • 10-week launch time for AI trip planner

Quotes

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Use case

Booking.com's Travel planning assistant is part of this use case:

Conversational AI
52 case studies(+8% YoY)
Proven impact?
LowModerateVery Strong
3.2Moderate
2.2Lowwithin Product Engineering

The company

Booking.com logo

Booking.com

booking.com

Online marketplace for lodging, transportation, and travel experiences.

IndustryTravel & Tourism
LocationAmsterdam, Netherlands
Employees10K-50K
Founded1996

The vendor

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

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