Ferrari
Vehicle configuration
Millions of options were hard to visualize. A GenAI configurator now renders 3D builds, cutting time by 20%.
- 20% reduction in vehicle configuration time
Data silos at 120 sites blocked scaling. A unified cloud now runs 1,200+ AI apps, automating quality checks and cutting energy costs 12%.
Europe's largest car manufacturer employs 650,000 people across 120 factory sites to produce vehicles for brands like Audi, Porsche, and Lamborghini.
Managing logistics and manufacturing across this fragmented global network created data silos that blocked widespread AI adoption. Without a unified...
“Our ambition is to become the global automotive tech driver. To achieve this, we are consistently digitalizing and connecting all areas of our company. Our goal is to bring products and technologies to our customers even faster. The Digital Production Platform plays a key role in this: it is the digital nervous system of our factories – and the key to a future of AI-powered production.”
Global manufacturer of passenger cars, commercial vehicles, and mobility services.
Cloud computing platform and on-demand infrastructure services.
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