Entertainment|Product Engineering|Reduce Costs

Splash MusicGenerative music creation

Fragmented infrastructure slowed experimentation. Migrating audio models to AWS Trainium cut training costs 54% and time by 50%.

Nov 20, 2025|2 months ago

Key results

Total Streams
730M+

The company

Splash Music logo

Splash Music

splashmusic.com

AI music creation platform and interactive virtual performance space for gaming.

IndustryEntertainment
LocationBrisbane, QLD, Australia
Employees51-250
Founded2017

Result highlights

  • 730M+ total streams for AI-generated songs

The story

An Australian music and gaming startup enables users to create full songs by humming a tune, rather than relying on standard text-to-audio prompts.

A lean engineering team struggled with fragmented infrastructure that slowed down experimentation cycles for their generative audio models. They needed to scale training and reduce inference costs without dedicating excessive resources to managing compute clusters.

The company migrated its HummingLM model to AWS Trainium chips for training and deployed inference on EC2 Inf2 instances to optimize performance. SageMaker HyperPod orchestrates distributed training across nodes, while Amazon S3 handles 2 PB of migrated data. The user-facing application runs on AWS Amplify to connect frontend experiences with the backend audio models.

Scope & timeline

  • 30,000+ new songs created via HummingLM

Quotes

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