AI case study

LG U+Customer search

Every latency spike pulled engineers in by hand. Moving Gemini to their own infrastructure — not Google's — cut both the risk and the cost.

Published

Key results

Operating Cost Reduction
36%
Response Speed Increase
64%
Search Response Time
2s

Result highlights

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The story

Context

One of Korea's leading telecommunications carriers, generating over KRW 15 trillion in annual revenue and serving more than 30.71 million wireless subscribers, with LLM-powered search and Voice AI services live in production.

Challenge

The company's AI search service ran almost entirely on external LLM providers, leaving token costs, response speed, output quality, and uptime in the...

Solution
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Quotes

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The company

Mobile network operator and telecommunications provider in South Korea.

IndustryTelecommunications
LocationSeoul, South Korea
Employees10K-50K
Founded1996

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

LG U+'s Customer search is part of this use case:

AI Infrastructure
90 case studies(+110% YoY)
Proven impact?
LowModerateVery Strong
4.0Moderate
3.8Moderatewithin Product Engineering

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