Manual coding bottlenecked receipt analysis. Synthetic data trained models to automatically link paper descriptions to barcodes.
A prominent international market research company analyzes consumer behavior data in the fast-moving consumer goods (FMCG) sector to provide actionable insights for manufacturers and retailers.
Identifying purchased products required linking paper receipt descriptions to barcodes, a process bottlenecked by inflexible legacy systems and...
“Pairing receipt line descriptions and product barcode names is just one of the use cases in which we’re trying to leverage GenAI. Databricks enables us to set up and run experiments and deploy models into production in a cost-effective way.”
Consumer behavior research and shopper data analytics platform.
Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.
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