AI case study

Forrest Hotel & ApartmentsAI visibility

AI answers name three hotels, not ten. Forrest went unmentioned for broad searches — now it appears near the top, and those visitors book.

Published

Key results

AI Traffic Growth
29.8%
Booking Intent Growth
15.1%
AI Visitor Share Gain
8x

Result highlights

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The story

Context

An independent mid-market hotel in Canberra competing for direct bookings against larger chain properties in an OTA-dominated market.

Challenge

As AI assistants increasingly answer travel queries by naming three or four properties rather than listing ten, hotels those models don't mention...

Solution
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Quotes

The company

Forrest Hotel & Apartments logo

Forrest Hotel & Apartments

forresthotel.com

Hotel and serviced apartment accommodation provider in Canberra, Australia.

IndustryTravel & Tourism
LocationCanberra, ACT, Australia
Employees11-50
Founded1968

The vendor

Hospitality data intelligence platform providing market benchmarking, rate shopping, and business intelligence for hotels worldwide.

IndustrySoftware & Platforms
LocationDallas, TX
Employees501-1000
Founded2012

Use case

Forrest Hotel & Apartments's AI visibility is part of this use case:

Data Intelligence
105 case studies(+267% YoY)
Proven impact?
Average
2.9Typical
2.9Typicalwithin Travel & Tourism
2.9Typicalwithin Marketing

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