AI case study

TIMEInteractive articles

Standard bots risked bias on controversial figures. After 7,000 stress tests, a custom AI now grounds answers in verified reporting.

Published|12 months ago

The story

Context

A globally recognized media brand sought to modernize its iconic Person of the Year franchise by moving beyond static articles to interactive digital experiences.

Challenge

Standard chatbots could not reliably handle the contentious nature of figures like Donald Trump without risking brand reputation through...

Solution
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Scope & timeline

  • Production deployment in < 2 months

Quotes

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The company

Global news magazine and digital media publisher covering world events.

IndustryMedia
LocationNew York, NY, USA
Employees251-1K
Founded1923

The vendor

Scale AI logo

Scale AI

scale.com

Data engine and evaluation platform for training and fine-tuning AI models.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2016

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