Testing physical prototypes delayed evaluations by weeks. Now, researchers use AI consumer personas to simulate product trials in hours.
A global consumer goods giant operates in a highly competitive sector where the speed of product market introduction is a decisive competitive factor.
Evaluating new market ideas required time-consuming physical test series that took weeks to generate meaningful consumer insights. This slow research...
“Reckitt Benckiser setzt radikal auf künstliche Intelligenz, um die Entwicklung neuer Produkte zu beschleunigen.”
Global manufacturer of health, hygiene, and nutrition consumer brands.
Provides the BASES AI Screener, which uses AI-powered personas to simulate consumer behavior and accelerate product research.
Reckitt's Product concept testing is part of this use case:
Related implementations across industries and use cases
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Manually coding product packages took four minutes each. Now, AI extracts and validates details, scaling globally without local staff.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Ad-hoc queries required custom dashboards. Now, specialized agents answer natural language questions with 99.9% accuracy.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Peak season required 300 temps to manage 9,000 daily cases. An AI agent now handles the volume across 19 countries with zero backlog.
A 200% yearly data expansion bottlenecked global operations. Now, AI accelerates coding, drafts recipe cards, and resolves inquiries.
Moderation couldn't keep pace with 600M users. AI agents now filter toxicity while models recognize 2.5B objects to refine search.
Testing physical prototypes delayed evaluations by weeks. Now, researchers use AI consumer personas to simulate product trials in hours.
A global consumer goods giant operates in a highly competitive sector where the speed of product market introduction is a decisive competitive factor.
Evaluating new market ideas required time-consuming physical test series that took weeks to generate meaningful consumer insights. This slow research...
“Reckitt Benckiser setzt radikal auf künstliche Intelligenz, um die Entwicklung neuer Produkte zu beschleunigen.”
Global manufacturer of health, hygiene, and nutrition consumer brands.
Provides the BASES AI Screener, which uses AI-powered personas to simulate consumer behavior and accelerate product research.
Reckitt's Product concept testing is part of this use case:
Related implementations across industries and use cases
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Manually coding product packages took four minutes each. Now, AI extracts and validates details, scaling globally without local staff.
Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.
Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.
Ad-hoc queries required custom dashboards. Now, specialized agents answer natural language questions with 99.9% accuracy.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Peak season required 300 temps to manage 9,000 daily cases. An AI agent now handles the volume across 19 countries with zero backlog.
A 200% yearly data expansion bottlenecked global operations. Now, AI accelerates coding, drafts recipe cards, and resolves inquiries.
Moderation couldn't keep pace with 600M users. AI agents now filter toxicity while models recognize 2.5B objects to refine search.