AI case study

ReckittMarketing insights

Manual media analysis and ad localization bottlenecked campaigns. Now, AI drafts insights and localizes assets for human refinement.

Reckitt

Consumer Products

PublishedJun 26, 2025|8 months ago

Key results

Task Time Cut

90%

Time Reduction

60%

Localization Time Cut

~30%

Result highlights

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The story

Context

A global health and hygiene company managing a prominent portfolio of consumer brands, including Dettol, Lysol, and Durex, across the fast-moving consumer goods industry.

Challenge

Marketers faced a heavy burden of repetitive manual tasks, such as post-campaign media analysis and adapting advertising assets for localized...

Solution

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Quotes

“The insights generator has empowered our marketers – the critical ‘human in the loop’ – to be even better at being consumer-centric. We’ve seen at least a 60% efficiency boost. And the ideas being developed are testing at the same level or, in some cases, even better.”
– Elaine Rodrigo, Chief Insights and Analytics Officer, Reckitt, Reckitt

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The company

Reckitt

Global manufacturer of health, hygiene, and nutrition consumer brands.

IndustryConsumer Products

LocationSlough, Berkshire, UK

Employees10K-50K

Founded1999

The vendor

Microsoft

www.microsoft.com

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms

LocationRedmond, WA, USA

Employees100K+

Founded1975

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