AI case study

Cushman & WakefieldContent creation

1,700 reports consumed 10,000 hours of manual labor. Integrated AI now generates standard narratives, cutting writing time by 50%.

Published|2 years ago

Key results

Task Efficiency
50%

Result highlights

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The story

Context

One of the world’s largest commercial real estate services firms, generating $9.5 billion in revenue with 52,000 employees across 60 countries.

Challenge

The research organization was overloaded by manually preparing 1,700 reports annually, a task requiring over 10,000 hours of labor. Marketing teams...

Solution
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Quotes

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The company

Cushman & Wakefield logo

Cushman & Wakefield

cushmanwakefield.com

Global commercial real estate services including leasing, valuation, and management.

IndustryReal Estate & Construction
LocationChicago, IL, USA
Employees10K-50K
Founded1917

The vendor

Generative AI platform for enterprise marketing and content creation.

IndustrySoftware & Platforms
LocationAustin, TX, USA
Employees251-1K
Founded2021

Use case

Cushman & Wakefield's Content creation is part of this use case:

Document Drafting
81 case studies(+25% YoY)
Proven impact?
LowModerateVery Strong
4.7Moderate

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