AI case study

Aditya Birla Fashion and RetailMerchandising and supply chain

Merchandisers relied on spreadsheets and 6-month lags. Now, insights arrive in 2 weeks, enabling active in-season markdown adjustments.

Published|2 years ago

Key results

Time to Insight
2-3 weeks
vs 6 months

Result highlights

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The story

Context

An industry-leading Indian fashion retailer operates 4,000 locations and serves millions of customers across diverse brands and segments.

Challenge

Essential daily reports for business leaders frequently missed the 8:00 AM deadline, while supply chain insights took six months to generate. Data...

Solution
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Scope & timeline

  • 50% reduction in model development time

Quotes

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The company

Aditya Birla Fashion and Retail logo

Aditya Birla Fashion and Retail

abfrl.com

Multi-brand fashion retailer of apparel and accessories across India.

IndustryRetail
LocationMumbai, MH, India
Employees10K-50K
Founded2015

The AI provider

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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