AI case study

Cốc CốcSearch relevance

A phone launch, a breaking story, a Vietnamese phrase — keyword search came up short. Semantic retrieval now covers 92% of AI Search.

Published

Key results

AI Search Coverage
92%

Result highlights

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The story

Context

Vietnam's number-two search engine and browser, reaching one in three internet users with over 600 million monthly searches, built on language models the team fine-tuned for Vietnamese.

Challenge

Building AI search into a national-scale engine meant retrieving by meaning, not keyword, across hundreds of millions of items in milliseconds....

Solution
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Scope & timeline

  • 30% of search requests served by AI semantic retrieval

The company

Cốc Cốc logo

Cốc Cốc

coccoc.com

Web browser and search engine tailored for the Vietnamese market.

IndustrySoftware & Platforms
LocationHanoi, Vietnam
Employees251-1K
Founded2010

The vendor

Vector database platform for building and scaling AI applications.

IndustrySoftware & Platforms
LocationRedwood City, CA, USA
Employees51-250
Founded2017

Use case

Cốc Cốc's Search relevance is part of this use case:

AI Infrastructure
92 case studies(+117% YoY)
Proven impact?
LowModerateVery Strong
3.9Moderate
3.4Moderatewithin Software & Platforms
3.7Moderatewithin Product Engineering

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