AI case study

Enhancing brand persona interaction

by
Magalu
Context

Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona.

Results
Results not reported in the source
Published
April 12, 2024
Agent type
Customer Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
448
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.
‍
Impact: Potential benefits to the business.

‍Confidence: Likelihood of achieving expected results.

‍Ease: Simplicity of implementation in terms of resources and time.

‍ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
8
Ease
7

42

AI use cases in

Retail & e-commerce

See All

Urban Company

Retail & e-commerce
Use case
Efficient service coordination
Context

Urban Company leveraged generative AI to revolutionize its home services by automating customer support and quality assurance processes. They implemented AI-powered empathetic chatbots, automated photo-based quality checks, and smart decisioning flows using Azure OpenAI services to streamline scheduling and support a distributed workforce. This integration improved operational workflows and enhanced customer interactions across its service platform.

Models/tools

Nykaa

Retail & e-commerce
Code Agents
Quick win
Use case
Faster code releases
Context

Nykaa partnered with Microsoft by integrating GitHub Copilot into their coding workflows to automate repetitive tasks such as code completion and unit test case generation. The solution was implemented by embedding Copilot Chat into their development environment to assist with documentation, code refactoring, and quality assurance, thereby streamlining the entire coding process.

Models/tools

Wayfair

Retail & e-commerce
Use case
Personalized shopping experience
Context

Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.

Models/tools
Explore industries

172

companies using

Customer Agents

See All
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Use case
Faster tax form processing
Context

Intuit integrated Google Cloud’s Document AI and Gemini models into its GenOS platform to automate the autofill of ten common U.S. tax forms, including complex 1099 and 1040 forms. The solution extracts and categorizes data from uploaded documents, drastically reducing manual data entry for TurboTax customers. This integration streamlines tax preparation workflows and improves speed and accuracy.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Explore agents

263

solutions powered by

Google

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Use case
Faster retail transformation
Context

TCS partnered with Google Cloud to integrate advanced AI and generative AI capabilities into retail service offerings. They launched the Google Cloud Gemini Experience Center at their Retail Innovation Lab in Chennai, enabling retail clients to ideate, prototype, and co-develop tailored AI solutions that optimize supply chain, warehouse receiving, customer insights, and content creation. This approach automated processes using tools like Vertex AI Vision for warehouse receiving and leveraged Vertex AI with Gemini 1.5 Pro and speech-to-text to transform service centers.

Models/tools
...
4
Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Explore AI providers

40

AI use cases in

South America

See All
Use case
Fast registration & safety
Context

704 Apps implemented an AI solution using Vertex AI and Gemini 1.5 Pro to automate and accelerate driver identity verification and safety monitoring. They integrated these AI models into their existing cloud infrastructure built on Firebase and Google Kubernetes Engine, centralizing real-time data for document validation and audio sentiment analysis. The system alerts the central monitoring team when risk-related language is detected, streamlining operational decision-making and enhancing security.

Models/tools
...
2
Use case
Scalable customer support
Context

Nubank implemented a custom AI-driven enterprise search solution by integrating GPT‑4o and GPT‑4o mini with fine-tuned domain-specific models and Retrieval-Augmented Generation techniques, enabling employees to access FAQs, policies, and internal documents rapidly. They also developed a call center copilot using GPT‑4o that integrates the bank’s knowledge base and chat history to provide real-time conversation summaries, next-reply suggestions, and step-by-step guidance for agents, and launched an AI assistant to handle Tier 1 inquiries. Furthermore, Nubank piloted a fraud quality assurance system using GPT‑4o vision to analyze transactions and visual data, ensuring robust fraud detection according to regulatory requirements.

Models/tools
...
3
Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
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Thoughts & ideas