AI case studies using {model/tool}





%201%20(1).png)
Fanatics Betting and Gaming uses ChatGPT and custom GPTs across its finance department to automate vendor identification, contract summarization, and data analysis, freeing up time for strategy and higher-impact work.
%20(1).png)

%201%20(1).png)
Wayfair, a U.S. ecommerce retailer, uses ChatGPT and OpenAI APIs across the organization, including legal, research, marketing, and customer service. They leverage AI to enhance personalization, enrich product data, optimize supply chains, and modernize legacy systems, improving both customer experience and operational efficiency.
%20(1).png)

%201%20(1).png)
Promega uses ChatGPT extensively across departments to streamline processes in manufacturing, sales, and marketing. ChatGPT assists in forecasting equipment replacement timelines, gathering protein specifications for custom assays, and automating customer requests in quality assurance workflows. Custom GPTs in sales and marketing also enhance prospecting and email campaign efficiency.
%20(1).png)

%201%20(1).png)
The ETO uses ChatGPT to streamline translation services across multiple state departments. This AI-driven workflow improves the accuracy, speed, and cultural relevance of translations in languages like Spanish, Somali, and Hmong. The ETO integrates ChatGPT for faster turnarounds, making government services more accessible and inclusive.
%20(1).png)
What's brewing in AI
Join 20,000 readers from Google, Amazon, Microsoft and more.