AI case study

Scalable content personalization

by
Connected-Stories
Context

Connected-Stories built an AI creative assistant leveraging Google Cloud's Gemini to analyze creative briefs and generate sophisticated content strategies. The system integrates Vertex AI for model processing, Imagen and PaLM 2 for generating visuals and text, ensuring multimedia content meets brand guidelines. It streamlines the creative workflow end-to-end by integrating first-party data and real-time performance tracking, driving personalized content at scale.

Results

Enabled scalable personalization and real-time performance tracking for optimized advertiser engagement.

Results not reported in the source
Region
Global
Published
October 4, 2024
Agent type
Creative Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
504
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
9
Confidence
8
Ease
7

44

AI use cases in

Media & Entertainment

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Tata Elxsi

Media & Entertainment
Code Agents
Quick win
Use case
Faster coding workflows
Context

Tata Elxsi integrated Microsoft GitHub Copilot into its video distribution platform development and testing processes to provide intelligent code suggestions, optimize existing code, assist in both manual and automated testing, simplify documentation, and enable smoother code translation. The integration streamlined coding and debugging workflows across the development cycle, enhancing productivity and ensuring compliance with strict security standards.

Models/tools

Bennett Coleman & Co. Ltd

Media & Entertainment
Use case
Automate repetitive tasks
Context

BCCL deployed Microsoft 365 Copilot across key departments including HR, sales, finance, and M&A to automate routine tasks and streamline workflows. They integrated the AI solution within their existing Microsoft ecosystem and implemented specialized agents like the Copilot HR Bot to handle repetitive processes, notably in HR, shifting manual operations to more strategic activities.

Models/tools

Orange

Media & Entertainment
Use case
Faster manga translation
Context

Orange uses Anthropic's Claude to automate manga translation, combining translation agent models with inpainting technology and direct image input to handle visual elements, streamlining localization and allowing translators to focus on nuance.

Explore industries

50

companies using

Creative Agents

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Use case
Automated digital marketing
Context

Advolve, a B2B SaaS company, uses Claude from Anthropic as the central orchestrator of their AI platform to automate digital marketing across multiple platforms. Claude enables them to manage millions of ads simultaneously, automate workflows, generate creative assets and copywriting, and dynamically allocate budgets for optimal return on ad spend.

Models/tools
...
1
Use case
Scaling brand consistency
Context

Brand.ai, a platform transforming how global brands manage brand consistency, uses Claude to create an AI-powered system that maintains brand consistency across millions of touchpoints. By leveraging Claude's large context window to process entire brand guidelines at once, they built two retrieval systems around Claude—one for surfacing relevant brand insights, another for maintaining context in conversations. This automates routine brand management tasks, freeing creative teams to focus on strategic work.

Models/tools
...
1
Use case
Automated marketing content
Context

JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.

Models/tools
...
2
Explore agents

263

solutions powered by

Google

See All
Use case
Faster retail transformation
Context

TCS partnered with Google Cloud to integrate advanced AI and generative AI capabilities into retail service offerings. They launched the Google Cloud Gemini Experience Center at their Retail Innovation Lab in Chennai, enabling retail clients to ideate, prototype, and co-develop tailored AI solutions that optimize supply chain, warehouse receiving, customer insights, and content creation. This approach automated processes using tools like Vertex AI Vision for warehouse receiving and leveraged Vertex AI with Gemini 1.5 Pro and speech-to-text to transform service centers.

Models/tools
...
4
Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Explore AI providers

174

AI use cases in

Global

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Use case
Reduce report writing burden
Context

Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.

Models/tools
...
2
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Use case
Faster internal workflows
Context

Quantium deployed Anthropic's Claude across its organization to empower over 1200 employees in functions such as coding, proposal drafting, training development, and leadership coaching. They implemented the AI solution by launching an "ALL IN on AI" strategy with clear guidelines, practical guardrails, and comprehensive hands-on training programs integrated into daily workflows. This approach streamlined routine tasks and enabled teams to focus on strategic initiatives.

Models/tools
...
1
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Thoughts & ideas