AI case study

Personalized product discovery

by
ASOS
Context

ASOS integrated Azure OpenAI Service and Azure AI prompt flow to build an AI-powered natural language interface on its website and mobile app for personalized product recommendations. They implemented the solution by connecting their existing microservices with these AI tools, streamlining rapid prototyping and integrating external trend data along with internal expertise to curate tailored selections that enhance customer engagement. The solution seamlessly integrates into ASOS’s digital processes.

Results

Prototype developed in weeks; validated with 150 internal tests showing zero safety issues

Results not reported in the source
Region
Europe
Published
February 4, 2025
Agent type
Customer Agents
AI provider
Microsoft
ICE score
448
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
8
Confidence
8
Ease
7

28

AI use cases in

Consumer Goods

See All

Mercari

Consumer Goods
Use case
Simplified listing process
Context

Mercari integrated OpenAI’s API with a multi-model approach to optimize product listings. Initially, GPT‑4 analyzed top listings offline while GPT‑3.5 Turbo provided real-time suggestions for active listings. Later, they shifted to GPT‑4o mini to automatically generate complete titles, descriptions, and category suggestions from uploaded photos, streamlining the seller listing workflow.

Models/tools

Pets at Home

Consumer Goods
Use case
Faster fraud detection
Context

Pets at Home built an AI agent using Microsoft Copilot Studio integrated into its unified Azure data platform that consolidates disparate systems from its retail stores, online channel, veterinary clinics, and grooming services. This agent empowers the retail fraud detection team by rapidly scanning extensive transaction data to identify anomalies such as duplicate images in fraudulent claims, thereby streamlining fraud investigations. The implementation required minimal coding and seamlessly connected existing systems while ensuring strict data privacy within the company ecosystem.

Models/tools

Petbarn

Consumer Goods
Use case
Easier pet care management
Context

Petbarn developed and integrated PetAI, a generative AI-powered intelligent assistant using Azure OpenAI Service, Azure AI Search, and Azure App Service. They implemented the solution through virtual discovery sessions and design workshops, followed by iterative development of a multi-agent retrieval augmented generation model to deliver highly personalized pet care advice and product recommendations. The system was deployed on both their website and mobile app, streamlining customer interactions and enhancing pet care guidance.

Explore industries

172

companies using

Customer Agents

See All
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Use case
Faster tax form processing
Context

Intuit integrated Google Cloud’s Document AI and Gemini models into its GenOS platform to automate the autofill of ten common U.S. tax forms, including complex 1099 and 1040 forms. The solution extracts and categorizes data from uploaded documents, drastically reducing manual data entry for TurboTax customers. This integration streamlines tax preparation workflows and improves speed and accuracy.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Explore agents

251

solutions powered by

Microsoft

See All
Use case
High-volume student queries
Context

Physics Wallah developed 'Gyan Guru', a hyperpersonalized conversational study companion to address the unique academic and support needs of its 2 million daily users. The system was implemented by indexing over one million Q&As and ten million solved doubts in a vector database, then leveraging a Retrieval-Augmented Generation (RAG) approach integrated with Azure OpenAI to deliver individualized, context-aware responses. This integration streamlined various student interactions including academic queries, product-related issues, and general support, reducing reliance on human subject matter experts.

Models/tools
...
1
Use case
Streamlined executive operations
Context

Brandix adopted the Microsoft 365 Copilot suite via the Early Access Program to integrate AI into key executive workflows, automating meeting transcript-based action tracking in Teams, accelerating pitch deck creation in PowerPoint, and streamlining document generation in Word while leveraging AI-enhanced querying in Power BI and efficient information retrieval via Copilot Chat. This implementation transformed internal communications, reporting, and presentation preparation processes by significantly reducing manual effort.

Models/tools
...
2
Use case
Future-proof IT operations
Context

University of Oxford’s IT Services department deployed Microsoft 365 Copilot across its 400+ staff as part of a pilot program aimed at embedding generative AI into research, teaching, and administrative workflows. They implemented extensive onboarding sessions, community engagement via Microsoft Teams, and established an acceleration team to integrate Copilot with other business applications. This deployment streamlined routine tasks such as document generation, summarization, and meeting support, fostering innovation within the department.

Models/tools
...
1
Explore AI providers

159

AI use cases in

Europe

See All
Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Use case
Scalable contract detection
Context

wealthAPI implemented a next‐gen contract detection solution by integrating DataStax Astra DB on Google Cloud and leveraging Google Gemini models for AI‐powered analysis. They deployed DataStax’s vector search and real‐time insights capabilities to scale contract detection across millions of users in less than three months, streamlining wealth management workflows by dramatically reducing response times and efficiently handling massive data volumes.

Models/tools
...
1
Explore regions
Thoughts & ideas