AI case studies in {region}






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JATO Dynamics used Azure OpenAI Service to develop Sales Link, an AI-driven content generator that helps car dealerships quickly produce tailored marketing content by combining market data and vehicle information.
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The City of Madrid created VisitMadridGPT, an AI virtual assistant using Azure OpenAI Service, to provide tourists with accurate, real-time information and personalized responses in over 95 languages.
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BMW Group, in collaboration with SORDI.ai and Monkeyway, deployed a generative AI system that scans a wide range of industrial assets and uses Vertex AI to produce detailed 3D digital twins. This automated solution replaces the slow, manual asset mapping process, enabling rapid simulation of multiple industrial scenarios to optimize planning and supply chain efficiency.
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Institut Curie implemented Microsoft 365 Copilot in partnership with Witivio to develop a dedicated "Copilot for Researcher" agent that automates time-consuming administrative tasks, including retrieving and summarizing scientific literature and streamlining supply order management via cross-referencing internal directories. The solution was integrated into existing Microsoft 365 workflows to enable natural language queries for literature searches, order processing, and internal communications, thereby freeing researchers to focus on core cancer research while ensuring expert validation of AI outputs. By offloading routine tasks and safeguarding data integrity, the system optimizes research processes and enhances operational efficiency.
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Siemens Industrial Copilot assists engineers in programming and troubleshooting industrial machines by translating natural language into automation code and offering real-time guidance, easing the learning curve for less experienced workers.
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Ospedale San Raffaele developed a cloud-based platform powered by AI and Machine Learning to transform clinical research and precision medicine. Predictive models and generative AI tools help analyze complex data, improve decision-making, automate low-value activities, focusing on research, diagnosis, and treatment.
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iGenius collaborated with Microsoft to enhance Crystal, their decision intelligence platform, integrating advanced language models for conversational AI. The collaboration includes adding Crystal to Microsoft Marketplace and joint go-to-market initiatives, increasing visibility and market positioning.
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Ferrero Group's Kinder brand is leveraging Microsoft Azure OpenAI to create Let's Story, an e-book platform allowing families to personalize stories via the Applaydu app. It generates over 40,000 different stories combining text, audio, and illustrations in 15 languages, enhancing children's learning and storytelling skills.
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Campari Group adopted Microsoft 365 Copilot to leverage generative AI for competitive advantage. Through training and gradual implementation, employees integrated Copilot into workflows, saving time on routine tasks like email management, meeting preparation, content creation, and skill acquisition.
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Brembo, a global leader in high-performance braking systems, leveraged Microsoft's Azure OpenAI to develop ALCHEMIX, an AI solution that generates innovative compounds for brake pads. This reduced development time from days to minutes, enabling exploration of unconventional development paths, swiftly identifying potential errors, and continuously improving braking material recipes.
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The City of Rome is implementing a GPT-4-powered virtual assistant called Julia via Microsoft Azure OpenAI Service. It guides visitors away from crowded tourist hotspots by providing personalized recommendations for lesser-known sites, leveraging a city-curated dataset to offer trustworthy and diverse travel experiences.
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Základní škola Aš Hlávkova, a primary school in Czechia, implemented Microsoft 365 Copilot to help teachers prepare lessons and handle administrative tasks more efficiently. Teachers use Copilot in applications like Word and Forms to create lesson plans, generate quizzes, and translate documents, reducing preparation time from hours to minutes. Copilot also helps in summarizing long administrative documents and improving communication with students and parents through translation features.
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The European Parliament launched Archibot, an AI-powered tool built with Claude in Amazon Bedrock, to enhance access to their archives. Archibot allows users to search and understand millions of documents, reducing search time by 80% and improving user satisfaction by 58%. The tool processes 10 times more queries monthly, offering multilingual support and retrieval-augmented generation (RAG) to help researchers and policymakers analyze legislative documents and create reports efficiently.
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Orbital Witness, a legal tech company in the UK, uses GPT-4 via Azure OpenAI to build Orbital Copilot, an AI assistant that mimics real estate lawyers to perform property due diligence.
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Plenitude harnessed Google Cloud’s OCR and PaLM models alongside Document AI to automatically extract data from energy bills and verify customer IDs. They implemented a cloud-based workflow using Vertex AI Platform to integrate with its registration systems and automate identity checks, effectively streamlining customer onboarding and fraud prevention processes.
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Technogym integrated Google Cloud’s generative AI services including Gemini, Vertex AI, and BigQuery to analyze vast amounts of user data stored in Cloud Storage, enabling the creation of hyper-personalized workout, nutrition, sleep, and mindfulness programs. The AI-powered Technogym Coach is embedded into their digital ecosystem, streamlining fitness planning and enhancing customer engagement across both physical and digital channels.
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Flora Food Group deployed Microsoft Fabric to consolidate multiple analytics tools into a single, unified platform, streamlining data management, reporting, and analytics under one architecture.
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British Heart Foundation, Europe's largest funder of heart and circulatory disease research, is testing Microsoft 365 Copilot with about 300 employees. Staff are using the AI assistant to stay up to date on office communication, craft emails and documents, and search across the nonprofit’s tech platforms. They delegate tasks to Copilot, which helps them save time on routine tasks and focus on their mission.
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Credem Bank launched the AI Next project to integrate AI into its banking operations by leveraging Google Cloud’s integrated ecosystem for predictive maintenance, fraud detection, IT optimization, and enhanced online security. The bank further established the Officine Credem Project as a collaborative hub with startups, universities, and partners to develop innovative products and streamline customer service and internal workflows.
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Novo Nordisk implemented an AI platform on Azure by integrating Azure OpenAI Service with its extensive data stacks to boost drug discovery, regulatory affairs, early research, and trial design. The solution features a copilot tool for researchers that leverages advanced reasoning and predictive algorithms to enhance cardiovascular risk detection, surpassing best clinical standards. This integrated platform streamlines R&D processes by centralizing data and models, enabling cross-functional collaboration among life scientists, data scientists, and computational biologists.
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RNIB implemented an AI-powered Mailings solution leveraging Microsoft Azure AI Services to automatically convert hard copy and digital documents into braille, audio, large print, and other accessible formats. The system integrates Azure AI Document Intelligence for extracting complex data from documents, while Azure AI Speech and Neural Voice generate natural, high-quality audio outputs. This streamlined workflow reduces manual corrections and accelerates document processing, enabling nontechnical staff to efficiently review and publish converted content.
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Dunelm implemented a generative AI-driven product discovery solution by replacing its traditional search engine with Google Cloud’s Vertex AI Search for Retail on its website. This integration leverages advanced AI to analyze customer queries and deliver personalized product recommendations, automating the search process and enhancing the online shopping journey.
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DSB deployed Microsoft 365 Copilot with centralized data in a unified data lake to develop AI-powered use cases for graffiti detection and safety monitoring, supported by partner networks and employee training.
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Oxford University Hospitals NHS Foundation Trust (OUH) implemented Microsoft 365 Copilot to enhance staff productivity and well-being by automating back-office and administrative tasks. Staff use Copilot to create meeting minutes, summarise emails, compile information into reports, and generate standard documents, saving significant time and allowing more focus on frontline services.
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Buckinghamshire Council deployed Microsoft 365 Copilot to select user groups across its operations, including digital, business services, and customer service. Staff use Copilot for tasks like transcribing meetings, drafting reports, and creating presentations. This has led to productivity improvements, quality enhancements, and time savings enabling teams to do more with less.
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Gumroad, an e-commerce platform for digital creators, uses Claude 3.5 Sonnet to enable customer support teams to fix issues with code and contribute to product development. Claude assists them in writing code, locating files, and resolving customer issues.
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Implemented Microsoft Sentinel with integrated Copilot for Security to streamline threat detection, automate KQL script generation, and enhance incident reporting.
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ZF Group enabled secure citizen development by deploying Microsoft Power Platform across its global workforce with an enterprise-wide governance model to ensure security and quality. They segmented developers into Citizen Developers, Citizen Pros, and a Central Team and integrated an automated Spot Assessment via Power Apps along with a custom ticketing system to digitize processes such as shop floor management. They are also exploring the use of Copilot in Power Apps for natural language app creation to further accelerate development.
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Developed Ticket-Fox on Microsoft Power Platform to streamline IT service management across multiple countries and process areas with a user-friendly ticketing interface
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Full Fact, a UK-based fact-checking organization, uses gen AI to monitor stories for misinformation.
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