AI case study

Streamlining market research analysis

by
Ipsos
Context

Ipsos used Gemini 1.5 Pro and Flash to create an internal tool that allows market researchers to pull real-world data from Google Search for analysis.

Results
Results not reported in the source
Region
Europe
Published
September 24, 2024
Agent type
Data Agents
AI provider
Google
Models/tools
Not disclosed
ICE score
392
The ICE framework in this database provides a quick way to assess the feasibility and potential impact of AI use cases, with higher scores signaling more actionable opportunities.

Impact: Potential benefits to the business.

Confidence: Likelihood of achieving expected results.

Ease: Simplicity of implementation in terms of resources and time.

ICE Score: Calculated by multiplying the component scores.

Note:
Each score is AI-generated based on available data and should be viewed merely as a general guideline for deeper exploration of the use cases.
Impact
7
Confidence
7
Ease
8

13

AI use cases in

Data & analytics

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Quillit

Data & analytics
Use case
Reduce report writing burden
Context

Quillit integrated Anthropic’s Claude to automate qualitative research tasks by summarizing interview transcripts, generating contextual citations, and threading conversation data into comprehensive reports. They implemented the AI tool into their existing research workflow within three months, streamlining report writing, transcription, and analysis while ensuring data security and high precision.

Models/tools

MetaLearner

Data & analytics
Data Agents
Quick win
Use case
Simplifying ERP data access
Context

MetaLearner uses Meta's Llama 3.1 to make ERP systems like SAP and Oracle easier to work with.

Models/tools

Dun & Bradstreet

Data & analytics
Use case
Simplifying complex company searches
Context

Dun & Bradstreet created an AI search with Google’s Gemini to help customers with complex queries like "Find me all the companies in this area with a high ESG rating." They’ve also built an AI-powered email-generation tool that helps sellers create tailored, personalized communications to prospects and customers for its research services.

Models/tools
...
1
Explore industries

151

companies using

Data Agents

See All
Use case
Scalable contract detection
Context

wealthAPI implemented a next‐gen contract detection solution by integrating DataStax Astra DB on Google Cloud and leveraging Google Gemini models for AI‐powered analysis. They deployed DataStax’s vector search and real‐time insights capabilities to scale contract detection across millions of users in less than three months, streamlining wealth management workflows by dramatically reducing response times and efficiently handling massive data volumes.

Models/tools
...
1
Use case
Automated job title classification
Context

Aura Intelligence integrated Anthropic's Claude via Amazon Bedrock into its data pipeline to automatically classify over 200 million job titles and industry pairings from multi-language data, replacing manual lookups and fuzzy matching. They fine-tuned foundation models on proprietary datasets and leveraged AWS infrastructure, including SageMaker and prompt management, to automate QA, report generation, anomaly detection, and real-time hiring trend analysis.

Models/tools
...
2
Use case
Efficient engineering team management
Context

LaunchNotes leverages Claude in Amazon Bedrock in their product 'Graph' to transform engineering data into actionable insights. Graph functions as an ETL platform with Claude managing data pipelines, helping engineering managers understand development metrics, reduce incident identification time, automate updates, and generate customized release notes and technical documentation.

Models/tools
...
2
Explore agents

263

solutions powered by

Google

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Use case
Faster retail transformation
Context

TCS partnered with Google Cloud to integrate advanced AI and generative AI capabilities into retail service offerings. They launched the Google Cloud Gemini Experience Center at their Retail Innovation Lab in Chennai, enabling retail clients to ideate, prototype, and co-develop tailored AI solutions that optimize supply chain, warehouse receiving, customer insights, and content creation. This approach automated processes using tools like Vertex AI Vision for warehouse receiving and leveraged Vertex AI with Gemini 1.5 Pro and speech-to-text to transform service centers.

Models/tools
...
4
Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Secure on-premises AI
Context

NVIDIA partnered with Google Cloud to enable on-premises agentic AI by integrating Google Gemini models with NVIDIA Blackwell platforms and Confidential Computing, ensuring data sovereignty and regulatory compliance for sensitive enterprise operations. The solution further optimizes AI inference and observability by deploying a GKE Inference Gateway alongside NVIDIA Triton Inference Server, NVIDIA NeMo Guardrails, and NVIDIA Dynamo to enhance secure routing and load balancing for enterprise workloads.

Models/tools
...
7
Explore AI providers

159

AI use cases in

Europe

See All
Use case
Faster research reports
Context

Deutsche Bank developed DB Lumina, an AI-powered research agent built on Gemini and Vertex AI through a partnership with Google Cloud. The solution automates the creation of financial research reports by rapidly condensing extensive market data—such as converting a 400-page report into a three-page summary—thereby streamlining analysis workflows while maintaining rigorous data privacy standards.

Models/tools
...
2
Use case
Optimized CX workflows
Context

Capgemini partnered with Google Cloud to develop industry-specific agentic AI solutions that automate customer request handling across multiple channels such as web, social, and phone. The implementation integrates Google Agentspace, Customer Engagement Suite, and Agent2Agent interoperability protocol into existing customer service infrastructures to enhance personalized support, call routing, and workflow automation. This advanced solution transforms customer experience by streamlining communications and enabling proactive engagement.

Models/tools
...
3
Use case
Scalable contract detection
Context

wealthAPI implemented a next‐gen contract detection solution by integrating DataStax Astra DB on Google Cloud and leveraging Google Gemini models for AI‐powered analysis. They deployed DataStax’s vector search and real‐time insights capabilities to scale contract detection across millions of users in less than three months, streamlining wealth management workflows by dramatically reducing response times and efficiently handling massive data volumes.

Models/tools
...
1
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Thoughts & ideas