Tokopedia, an Indonesian ecommerce leader, is using Vertex AI to improve data quality, increasing unique products being sold by 5%.

Mercedes Benz will infuse e-commerce capabilities into its online storefront with a gen AI-powered smart sales assistant. Mercedes also plans to expand its use of Google Cloud AI in its call centers and is using Vertex AI and Gemini to personalize marketing campaigns.

Etsy uses Vertex AI training to optimize their search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.

The Central Texas Regional Mobility Authority is using Vertex AI to modernize transportation operations for a smoother, more efficient journey.

Six Flags leveraged Google's Vertex AI and generative AI tools to develop an automated digital assistant that answers guest inquiries 24/7 and provides real-time recommendations on rides, dining, and retail options. The system was integrated into the park’s digital platforms to blend digital and physical experiences, enhancing guest service workflows.

UKG uses Google Cloud's generative AI and large language models through Vertex AI to enhance its HCM suites, creating more conversational interactions, providing deeper business insights, and helping managers improve employee engagement and workplace culture.