AI case studies in {region}






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AXA, a leading global insurance and asset management company, developed AXA Secure GPT, a secure generative AI platform powered by Azure OpenAI Service, to provide their 140,000 employees with access to generative AI tools within a secure and reliable environment. They implemented content filtering, data protection measures, authentication, and audit trails to ensure data safety and compliance with regulations like GDPR, and offered training and a prompt library to help employees use the platform efficiently.
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O2 Czech Republic, a leading telecommunications company, adopted Microsoft Copilot for Microsoft 365 to boost productivity and streamline meetings. By integrating Copilot with Microsoft Teams and Word, employees can automatically generate meeting summaries and action points, reducing time spent on administrative tasks. Copilot also allows employees to obtain summaries and action points from meetings they did not attend, enabling them to focus on more strategic work.
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Morula Health, a provider of regulatory and clinical medical writing services, uses Microsoft 365 Copilot to enhance productivity. By integrating Copilot into Word and Teams, they automate repetitive tasks like summarizing complex data tables and capturing meeting details. This lets their writers focus on higher-value work, improving efficiency and quality.
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Joos, a supplier of mobile charging stations, uses Microsoft Copilot for Microsoft 365 to streamline collaboration across time zones and languages. By integrating Copilot into PowerPoint, Teams, Outlook, and Excel, they create branded sales pitches faster, generate meeting recaps automatically, draft emails efficiently, and analyze data for key performance indicators.
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Behavox is using Google Cloud technology and LLMs to provide industry leading regulatory compliance and front office solutions for financial institutions globally.
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WPP will integrate Google Cloud’s gen AI capabilities into its intelligent marketing operating system, called WPP Open, which empowers its people and clients to deliver new levels of personalization, creativity, and efficiency. This includes the use of Gemini 1.5 Pro models to supercharge both the accuracy and speed of content performance predictions.
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Carrefour used Vertex AI to deploy Carrefour Marketing Studio in just five weeks — an innovative solution to streamline the creation of dynamic campaigns across various social networks. In just a few clicks, marketers can build ultra-personalized campaigns to deliver customers advertising that they care about.
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BBVA uses AI in Google SecOps to detect, investigate, and respond to security threats with more accuracy, speed, and scale. The platform now surfaces critical security data in seconds, when it previously took minutes or even hours, and delivers highly automated responses.
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Spotify leveraged Dataflow for large-scale generation of ML podcast previews, and they plan to keep pushing the boundaries of what’s possible with data engineering and data science to build better experiences for their customers and creators.
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Mistral AI will use Google Cloud's AI-optimized infrastructure to further test, build, and scale up its LLMs, all while benefiting from Google Cloud's security and privacy standards.
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Orange operates in 26 countries where local data must be kept in each country. They are using AI on Google Distributed Cloud to improve network performance and deliver super-responsive translation capabilities.
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McLaren Racing is using Google AI to get up-to-the-millisecond insights during races and training to gain a competitive edge.
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Generali Italia, Italy's largest insurance provider, used Vertex AI to build a model evaluation pipeline that helps ML teams quickly evaluate performance and deploy models.
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Commerzbank is enhancing developer efficiency through Code Assist's robust security and compliance features.
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Capgemini has been using Code Assist to improve software engineering productivity, quality, security, and developer experience, with early results showing workload gains for coding and more stable code quality.
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Robert Bosch, the world's largest automotive supplier, revolutionizes marketing through gen AI-powered solutions, streamlining processes, optimizing resource allocation, and maximizing efficiency across 100+ decentralized departments.
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Vodafone uses Vertex AI to search and understand specific commercial terms and conditions across more than 10,000 contracts with more than 800 communications operators.
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Bayer is building a radiology platform that will assist radiologists with data analysis, intelligent search, and to create documents that meet healthcare requirements needed for regulatory approval. The bioscience company is also harnessing BigQuery and Vertex AI to develop additional digital medical solutions and drugs more efficiently.
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IHG Hotels & Resorts is building a generative AI-powered chatbot to help guests easily plan their next vacation directly in the IHG One Rewards mobile app.
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IntesaSanpaolo, Macquarie Bank, and Scotiabank are exploring the potential of gen AI to transform the way we live, work, bank, and invest — particularly how the new technology can boost productivity and operational efficiency in banking.
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Mercedes Benz will infuse e-commerce capabilities into its online storefront with a gen AI-powered smart sales assistant. Mercedes also plans to expand its use of Google Cloud AI in its call centers and is using Vertex AI and Gemini to personalize marketing campaigns.
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ING Bank aims to offer a superior customer experience and has developed a gen-AI chatbot for workers to enhance self-service capabilities and improve answer quality on customer queries.
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The Barcelona Supercomputing Center has developed Aloe, a family of fine-tuned open healthcare LLMs built on Meta Llama 3. Aloe features advanced training and inference mechanisms, achieving over 10 accuracy points improvement and setting new standards for ethical performance in healthcare AI through policy alignment and Direct Preference Optimization, leading to state-of-the-art results for open healthcare 7B LLMs.
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Amadeus, a global provider of travel technology solutions, is deploying Microsoft 365 Copilot to empower employees to focus on value-added tasks. By integrating Copilot across Microsoft Teams, Word, PowerPoint, and Outlook, they aim to improve efficiency in tasks like drafting communications, summarizing meetings, and managing emails. An initial rollout to 300 users showed high adoption, with employees reporting significant time savings and enhanced productivity.
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OSTTRA implemented a phased migration to Google Workspace, unifying disparate communication, collaboration, and file-sharing systems for 1,450 employees and contractors by providing targeted training and establishing a peer support hub (Google Academy and OSTTRAnauts). They also conducted a hackathon using AppSheet that democratized app development, resulting in 15 new applications that streamlined key business processes. Furthermore, the integration of Gemini for Google Workspace automated HR tasks by analyzing resumes, drafting job descriptions, and generating test plans, thereby enhancing recruiting and development workflows.
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Kantar, a global data, insights, and consulting company, adopted Windows 11 Enterprise and Microsoft 365 Copilot to enhance employee productivity. By moving to cloud-based Intune endpoint management, deploying Windows 11 Enterprise, and harnessing Microsoft Copilot, they improved employee experience, reduced IT processes, and boosted productivity. Employees use Microsoft 365 Copilot to analyze survey data, recap meetings, and create reports, freeing up time to focus on higher-value activities.
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Holiday Extras uses ChatGPT Enterprise across every team, saving over 500 hours weekly. It helps with multilingual marketing copy, improves data fluency for non-technical employees, accelerates engineering productivity, and enhances UI/UX design with a custom GPT. Customer service inquiries are handled 30% by AI, increasing NPS scores.
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Robin AI uses Anthropic’s Claude to streamline contract review processes by accelerating legal workflows up to 8-10 times. By integrating Claude via Amazon Bedrock, Robin AI ensures data security and trust, which are critical to its legal users, allowing lawyers to work with AI as a co-pilot in contract negotiation and review.
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An Post uses Microsoft Copilot Studio to create a self-service digital assistant that helps customers get answers to questions about postal products, track packages, and enhance efficiency, supporting their digital strategy and improving the customer experience.
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Gojob, a French HR-tech platform specializing in temporary worker staffing, uses Mistral AI to automate the candidate screening process. By integrating Mistral Large into their recruitment platform on Azure, they employ a GenAI recruiting assistant that conducts real-time conversations with potential candidates, facilitating pre-qualification and automating initial screening. This streamlines the hiring process, enhances productivity, and improves the efficiency of matching candidates with job opportunities.
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