AI case studies in {industry}






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VG, a leading news outlet in Norway, developed an internal AI toolbox with about 25 generative AI tools. These tools enhance journalists' ability to write, research, and investigate more efficiently. For example, they have a tool that extracts information from text and visualizes relationships between entities as network graphs, which helps journalists in understanding complex connections. Another tool, allows journalists to query Statistics Norway's data, automatically retrieving relevant datasets and generating visualizations using Datawrapper. These tools help journalists dive deeper into stories and present data in more engaging ways.
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Rijksmuseum partnered with Microsoft to harness Microsoft Copilot to automatically generate detailed, nuanced descriptions for its extensive art collection. They implemented the solution by training the AI model on existing written descriptions and integrating it into their digital workflow, supported by inclusive design testing sessions with blind and low-vision users. This approach transformed a labor-intensive manual process that took one hour per artwork into a scalable system capable of updating over one million pieces in just hours.
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Unity built Muse Chat, an AI assistant integrated directly into the Unity Editor using Microsoft Azure OpenAI Service. They implemented the solution by leveraging GPT-4 and GPT-3.5 Turbo models along with Azure AI Content Safety to provide tailored troubleshooting and coding solutions based on Unity’s extensive documentation and project-specific settings. The integration streamlined the development process by enabling developers to resolve issues quickly and efficiently.
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Aive, an AI platform for video post-production, leverages Meta's Llama 3 to automate video summarization and smart clipping. By analyzing long-form content, Aive creates concise, engaging video formats optimized for platforms like Facebook and Instagram. This integration helps brands like LVMH, L'Oréal, and Stellantis streamline video workflows, reduce costs, and maximize content impact across channels within a secure and scalable AI environment.
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Fortune partnered with Accenture to develop Fortune Analytics, an AI-powered tool designed to analyze over 20 years of Fortune 500 and Global 500 financial data and related articles. This tool allows users to generate visualizations and receive ChatGPT-style responses, making data-driven insights more accessible. The platform is set to launch in beta on June 4, 2024, and aims to enhance enterprise decision-making by providing easy access to financial data and journalism archives.
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Paramount currently relies on manual processes to create the essential metadata and video summaries used across its Paramount+ platform for showcasing content and creating personalized experiences for viewers. VertexAI Text Bison is now helping to streamline this process.
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Spotify leveraged Dataflow for large-scale generation of ML podcast previews, and they plan to keep pushing the boundaries of what’s possible with data engineering and data science to build better experiences for their customers and creators.
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Globo, one of Brazil’s largest media networks, is using Service Extensions and Media CDN to fight piracy during live events by blocking pirated streams in real time.
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NewsCorp is using Vertex AI to help search data across 30,000 sources and 2.5 billion news articles updated daily.
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US News saw a double-digit impact in key metrics like click-through rate, time spent on page, and traffic volume to its pages after implementing Vertex AI Search.
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Melooha developed a hyper-personalized Vedic astrological engine using Meta's Llama 3 70B model. The model enhances the accuracy and depth of astrological insights by blending ancient wisdom with modern AI, allowing for profound exploration of astrological complexities and delivering credible, personalized predictions.
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Adopted Power Platform to create a suite of automation solutions across departments by establishing an Automation Center of Excellence. The framework leverages low-code Power Automate flows integrated with AI-driven copilots (via Microsoft Copilot Studio) to handle ticket refunds, email inquiry categorization, and invoice processing.
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Match Group uses ChatGPT Enterprise to improve employee creativity, productivity, and collaboration. Employees use the AI to prototype new products, enhance cross-functional collaboration, run focus groups, boost engineering efficiency, and facilitate knowledge sharing. AI is also used to overcome language barriers between international teams, fostering deeper global collaboration.
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