Bayer ChinaSales training simulation

A global life sciences subsidiary operating in China for over 140 years, with 7,500 employees and €3.6 billion in sales across pharmaceuticals and consumer health.

Traditional role-play training for medical representatives was time-consuming, costly, and lacked the customization needed for effective learning. The organization needed a scalable way to provide realistic practice scenarios while strictly adhering to pharmaceutical compliance regulations.

The company built a conversational bot using Claude on Amazon Bedrock that simulates doctor interactions for realistic voice-based role-play across 14 scenarios. The system utilizes serverless architecture to scale automatically for up to 1,000 concurrent users while handling high traffic peaks. A secure data governance framework ensures all interactions meet strict industry compliance standards.