Use case
Automating legal agreement drafting
Context

Fluna, a Pan-African digital services company, has automated the analysis and drafting of legal agreements using Vertex AI, Document AI, and Gemini 1.5 Pro.

Models/tools
...
3
Use case
Content localisation & translation
Context

Randstad, a global recruitment company, uses Gemini for Workspace across its organization. Examples mentioned are writing job ads in different languages with AI in Google Docs and translating speech when interacting with candidates in Google Meet. More in this video.

Models/tools
...
1
Use case
Accelerating insurance underwriting
Context

Hiscox used BigQuery and Vertex AI to create the first AI-enhanced lead underwriting model for insurers, automating and accelerating the quoting for complex risks.

Models/tools
...
2
Use case
Enhancing customer interactions
Context

Camanchaca, a Chilean seafood company, developed Elon, a virtual assistant that aims to provide more efficient customer service through digital channels, enhancing Camanchaca's customer interactions.

Models/tools
...
Use case
Simplifying digital analytics
Context

Quantum Metric has introduced Felix AI, powered by Gemini Pro, to simplify digital analytics and decision making. Felix AI automatically summarizes a user’s web or mobile session and consolidates the moments that matter most into short, readable summaries for customer service workers.

Models/tools
...
1
Use case
Summarizing customer support calls
Context

Best Buy uses AI to summarize customer support calls, allowing their staff to focus on helping the customer rather than note-taking, and both customers and agents are citing improved satisfaction.

Models/tools
...
Use case
Captioning videos efficiently
Context

Warner Bros built an AI tool to caption videos with Vertex AI.

Models/tools
...
1
Use case
Organizing personal information
Context

Augment is building an AI personal assistant that offers enhanced note-taking and collects information across your apps, including calendar, email, texts, and social media, so users can more quickly and easily find personal information and keep their lives organized.

Models/tools
...
Use case
Identifying non-traditional talent
Context

Opportunity@Work is applying gen AI to scale a suite of software tools and APIs that help employers identify “STAR” job candidates — “skilled through alternative routes” such as community college, military service, and on-the-job experience — helping fill roles in a tight market and expand opportunities.

Models/tools
...
Use case
Transcribing and analyzing meetings
Context

Fireflies.ai can transcribe, summarize, and analyze meetings, recordings, and other voice conversations to save time and improve collaboration and information sharing across teams.

Models/tools
...
Use case
Enhancing customer experience management
Context

Sprinklr built Sprinklr AI+ into its unified customer experience management platform, giving brands gen-AI capabilities for customer service, insights, social media management, and marketing that has enterprise-grade governance, security, and data privacy built-in.

Models/tools
...
Use case
Identifying football talent
Context

England’s Football Association is training Vertex AI on the FA's historical and current scouting reports so they can be transformed into concise summaries, helping national teams discover future talent.

Models/tools
...
1
Use case
Automating medical credentialing
Context

Certify OS is automating credentialing, licensing, and monitoring of medical providers for healthcare networks, relieving the burden of time-consuming and often siloed information.

Models/tools
...
Use case
Increasing blood donations
Context

Hemominas, Brazil's largest blood bank, developed a chatbot for donor search and scheduling.

Models/tools
...
Use case
Streamlining case management
Context

Bayes Impact builds AI products to support nonprofits, and its flagship product, CaseAI, is a digital case manager that integrates with an NGO’s current system to add smart features to draft action plans tailored to a beneficiary’s unique history.

Models/tools
...
Use case
Optimizing contact center operations
Context

Bell Canada has built customizable contact center solutions for its business customers that offer AI-powered agents to address callers, and Agent Assist, which listens when a human agent is on, offering suggestions and sentiment analysis.

Models/tools
...
Use case
Transforming customer interactions
Context

2bots offers technology solutions, such as chatbots and virtual agents, built with Google Cloud’s AI solutions; these intelligent chatbots and content generation tools are transforming the way companies interact with their customers.

Models/tools
...
Use case
Enhancing product discoverability
Context

Mercado Libre has incorporated semantic search into its digital shopping platforms, using AI embeddings from the Vertex AI Agent Builder, which greatly improved product recommendations and discoverability for more than 200 million consumers across Latin America.

Models/tools
...
1
Use case
Vehicle user support
Context

Volkswagen of America built a virtual assistant in the myVW app, where drivers can explore their owners’ manuals and ask questions, such as, “How do I change a flat tire?” or “What does this digital cockpit indicator light mean?” Users can also use Gemini’s multimodal capabilities to see helpful information and context on indicator lights simply by pointing their smartphone cameras at the dashboard.

Models/tools
...
1
Use case
Making an AI-powered billboard for their trucks
Context

PODS used Gemini to create “the world’s smartest billboard” for its trucks, that adapts to each Neighbourhood in New York city and changes in real-time.

Models/tools
...
1
Use case
Simplifying assistance applications
Context

mRelief has built an SMS-accessible AI chatbot to simplify the application process for the SNAP food assistance program in the U.S., featuring easy-to-understand eligibility information.

Models/tools
...
Use case
Boosting chatbot engagement
Context

Snap has deployed the multimodal capability of Gemini within its “My AI” chatbot.

Models/tools
...
1
Use case
Let users chat to multiple LLMs
Context

Quora developed Poe, its own generative AI platform for people to discover and chat with AI-powered bots, including Gemini, Anthropic’s Claude, Meta’s Llama, and Mistral’s Large 2 — many of which are hosted on Google Cloud’s purpose-built AI infrastructure.

Models/tools
...
4
Use case
Summarizing race content
Context

Formula E can now summarize a two-hour long race commentary into a 2-minute podcast in any language, incorporating driver data and ongoing seasonal storylines.

Models/tools
...
Use case
Streamlining clinical trials
Context

Click Therapeutics develops prescription digital therapeutics designed to treat disease. Its Clinical Operations team leverages Gemini for Google Workspace to transform complex operations data into actionable insights, so they can quickly pinpoint ways to streamline the patient experience in clinical trials.

Models/tools
...
1
Use case
Assisting immigrants with legal documents
Context

Justicia Lab uses Google’s AI technology to power an assistant that helps immigrants and asylum seekers by analyzing legal documents. Users can upload photos of important documents—such as immigration letters or notices—and the AI extracts key information (e.g. important deadlines, eligibility for immigration relief, etc) and provides personalized guidance on next steps.

Models/tools
...
Use case
Enabling voice-activated transactions
Context

Gojek (a “super app” similar to Uber but for Indonesia) uses AI to allow customers to use voice commands to complete things like bill payments and money transfers.

Models/tools
...
Use case
Improving customer call handling
Context

Telecom Italia (TIM) implemented a Google-powered voice agent to address many customer calls.

Models/tools
...
Use case
Providing tailored product advice
Context

ScottsMiracle-Gro built a chatbot that provides tailored gardening advice and product recommendations from their gardening brands.

Models/tools
...
Use case
Making smartphones more useful
Context

Motorola’s Moto AI leverages Gemini and Imagen to help smartphone users unlock new levels of productivity, creativity, and enjoyment with features such as conversation summaries, notification digests, image creation, and natural language search — all with reliable responses grounded in Google Search.

Models/tools
...
2

What's brewing in AI

This website is part of What's brewing in AI — my newsletter where I break down the most important AI news & trends, and highlight new company case studies.

Join 13,000+ professionals and see how leading companies leverage tools & models from OpenAI, Anthropic, Google, and more to drive innovation and impact.
New featured case studies weekly
26 industries

The starting point of your next AI project

Context Windows provides managers and business owners with practical examples from across industries to inspire and inform their next AI initiative.

Filters

  • AI providers

    OpenAIMicrosoftAnthropicGooglePerplexity
  • Agent types

    • Employee Agents
    • Customer Agents
    • Creative Agents
    • Data Agents
    • Security Agents
    • Code Agents
  • Industries

    • Software & IT
    • Healthcare
    • Retail & e-commerce
    • Finance
    • Artificial Intelligence
    • Media & Entertainment
    • Government
    • Transportation & Logistics
    • Education
    • Marketing & Sales
    • Non-profit
    • Consulting
    • Telecommunications
    • Security
    • Sports
    • Consumer Goods
    • Legal
    • Travel & Hospitality
    • Human Resources
    • Data & Analytics
    • Insurance
    • Automotive
    • Consumer Electronics
    • Manufacturing & Construction
    • Agriculture
    • Energy & Sustainability
  • Regions

    Global, North America, Europe, South America, Central America and the Caribbean, Asia, Middle East, Oceania, Africa

Sorting

  • Published date

    Find the latest case studies.

  • ICE score

    Quickly assess feasibility and potential of use cases.

Thoughts & ideas