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700+ battle-tested AI case studies to supercharge your strategy
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Explore how companies use AI customer agents






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Zapia, an AI assistant developed by BrainLogic, uses Anthropic's Claude on Google Cloud’s Vertex AI to engage in natural, localized conversations with Latin American consumers via messaging apps like WhatsApp. Claude's advanced multilingual support and understanding of regional dialects enable Zapia to assist users in discovering products, making purchases, and receiving support. Integration was quick, requiring minimal prompt engineering, allowing Zapia to scale rapidly to handle hundreds of thousands of messages per hour.

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Zalando worked with OpenAI to develop the Zalando Assistant, an AI-powered tool powered by GPT-4o mini that provides personalized content recommendations and streamlines product discovery across 25 markets in over 20 languages. They enhanced their evaluation framework with component-specific evaluations and improved few-shot prompting, and migrated from GPT-3.5 to GPT-4o mini for better multilingual and instruction-following capabilities.
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Properstar integrated Microsoft Azure OpenAI Service to analyze unstructured property descriptions and extract important property features, enabling enriched data for listings. They combined this with Azure AI Search to build a dynamic filtering system that differentiates between mandatory and optional criteria, streamlining the property search process across global markets. The solution further supports robust market analysis and scalability.
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Petbarn developed and integrated PetAI, a generative AI-powered intelligent assistant using Azure OpenAI Service, Azure AI Search, and Azure App Service. They implemented the solution through virtual discovery sessions and design workshops, followed by iterative development of a multi-agent retrieval augmented generation model to deliver highly personalized pet care advice and product recommendations. The system was deployed on both their website and mobile app, streamlining customer interactions and enhancing pet care guidance.
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Kenya Red Cross worked with Pathways Technologies to develop an AI-powered mental health chatbot called Chat Care using Azure AI services. The chatbot initiates conversations on mental health, suggests ways to help such as breathing exercises and in-person services, operates in English and Swahili, and is available 24/7. It expands the reach of mental health services without overstretching human counselors and helps overcome stigma.
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Holland America Line developed a virtual agent called "Anna" using Microsoft Copilot Studio, which acts as a digital concierge on their website to support customers and travel advisors in booking cruises, managing existing bookings, and answering general questions.
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Cradle Fund, a Malaysian government agency supporting startups, built an AI-driven chatbot powered by Azure OpenAI Service on their MYStartup Single Window platform. The chatbot provides instant answers to user queries, offers personalized assistance, and enhances user engagement by analyzing queries and providing accurate responses around the clock without human intervention.
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Intercom, a leading customer service platform, integrated Claude from Anthropic into their AI agent Fin to automatically resolve up to 86% of customer support queries with human-quality, personalized responses in over 45 languages. This implementation reduces response times from 30 minutes to seconds and enables human agents to focus on more complex issues.
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StudyFetch built a comprehensive learning platform powered by Claude, providing personalized learning experiences through their AI tutor Spark.E. The platform analyzes lectures, generates study materials, and offers 24/7 tutoring support in over 20 languages, enabling students to master complex subjects with tailored, interactive assistance.
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Humach, a customer experience solutions provider, uses Claude via Amazon Bedrock to power AI-assisted agents and digital workers that streamline customer interactions across multiple channels. They developed a Custom Language Model framework integrated into their mAI Pilot platform, including digital voice agents, live agent assistance, sentiment analysis, and content classification.
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trivago integrated Google Cloud’s Vertex AI Search into its hotel discovery platform, enabling users to search using natural language with advanced LLMs. The AI was tailored to interpret free-text queries and integrated into existing search workflows to deliver personalized hotel recommendations. This reconfiguration improved search accuracy and user efficiency by transforming traditional, rigid search parameters into an intuitive discovery process.
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Hume AI, a leader in emotionally intelligent AI systems, utilizes Anthropic's Claude to power natural and empathetic voice conversations through their EVI platform. This integration enables Hume's clients in healthcare, customer service, and consumer applications to build trust with users by providing emotionally aware and responsive interactions.
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Parloa built an AI-powered customer service automation platform using Azure Cognitive Services and Azure OpenAI Service to provide human-like interactions across phone, chat, and messaging apps.
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Docusign developed the Intelligent Agreement Management (IAM) platform using Microsoft's Azure AI and Azure OpenAI Service to automate and enhance agreement management processes.
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Moveo.AI centralized its LLM training on Vertex AI by consolidating its multi-cloud approach, leveraging A3 VMs powered by NVIDIA H100 GPUs to fine-tune large language models tailored for customer experience. The implementation integrated Dynamic Workload Scheduler for auto-scaling and optimized resource management, streamlining secure and efficient virtual agent operations.
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Iconem captured over 400,000 high-resolution images using advanced photogrammetry techniques (drones, cameras, lasers) over a three-week period, which were processed by Microsoft’s AI for Good Lab on Azure to create an ultra-precise digital twin of St. Peter’s Basilica. The AI-driven model was refined with millimeter-level accuracy to detect structural vulnerabilities and enhance both interior and exterior visualizations, thereby supporting immersive, interactive exhibits and online cultural access.
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Air India, India's flagship airline, uses Azure OpenAI Service and Azure AI tools to develop AI.g, a virtual assistant that enhances customer support with a multi-modal AI platform integrated with their back-end systems.
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The NBA uses Azure OpenAI Service and GPT models to power "NBA Insights", an AI-driven feature in the NBA App that provides fans with real-time game insights and deeper understanding of key moments during games.
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To address scalability and fluctuating demand in the volatile crypto market, Coinbase implemented Claude for its customer support chatbot, agent assist tool, and help center search. This multi-cloud setup ensures high availability, rapid scaling, and secure, AI-driven support, streamlining operations and improving customer service quality.
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ASAPP integrated Claude in Amazon Bedrock into its GenerativeAgent to provide AI-driven, context-aware customer service interactions. This eliminates the need for sensitive data redaction, allowing private, end-to-end encrypted conversations that maintain context and deliver natural interactions.
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The City of Madrid created VisitMadridGPT, an AI virtual assistant using Azure OpenAI Service, to provide tourists with accurate, real-time information and personalized responses in over 95 languages.
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Decagon, a company focused on automating customer support, uses OpenAI's suite of GPT models, including GPT-3.5 and GPT-4, to manage large volumes of support inquiries without human intervention. The models are configured for tasks such as query rewriting, complex decision-making, and API request processing, offering scalable, nuanced responses tailored to each customer's needs.

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The City of Rome is implementing a GPT-4-powered virtual assistant called Julia via Microsoft Azure OpenAI Service. It guides visitors away from crowded tourist hotspots by providing personalized recommendations for lesser-known sites, leveraging a city-curated dataset to offer trustworthy and diverse travel experiences.
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Zoom collaborates with Perplexity to enhance its AI Companion by integrating multiple AI models, including Anthropic, OpenAI, and Meta, to provide richer insights during Zoom calls. The AI Companion 2.0 understands user workflows and tracking tasks, in addition to meeting summaries.
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Notion uses Claude to improve its product, offering AI features like Q&A, autofill, and writing assistance. These features help businesses like Osaka Gas reduce search time by 35% and save Remote.com 10 minutes per search across 300 queries daily. Notion’s use of Claude even eliminates the need for additional AI tools for some companies like dbt Labs, who estimate they save over $35k annually.
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Decagon uses Anthropic's Claude to create AI agents that deliver hyper-personalized, 24/7 customer service by integrating with existing ticketing systems and customer databases, allowing enterprises to provide white-glove support at scale, handling inquiries from simple to complex processes that previously required human agents.
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Sabre migrated its 17 on-premises data centers to Google Cloud, moving over 40,000 servers, 400,000 CPUs, and 50 petabytes of storage to harness advanced machine learning for travel intelligence. Working with Google, it infused AI into its existing products and launched new offerings under Sabre Travel AI—including Upgrade IQ, SabreMosaic, and SynXis Concierge.AI—to predict disruptions and tailor travel offers. This transformation streamlined revenue management, booking workflows, and customer support across airlines, hotels, and travel agencies.
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Technogym integrated Google Cloud’s generative AI services including Gemini, Vertex AI, and BigQuery to analyze vast amounts of user data stored in Cloud Storage, enabling the creation of hyper-personalized workout, nutrition, sleep, and mindfulness programs. The AI-powered Technogym Coach is embedded into their digital ecosystem, streamlining fitness planning and enhancing customer engagement across both physical and digital channels.

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Zoom uses Anthropic's Claude and Claude 3.5 Sonnet as part of their federated AI approach, enhancing their AI Companion. Claude powers features like meeting summaries, in-meeting questions, and meeting prep, helping users by generating automated recaps, highlighting key points, and transforming meeting content into actionable documents. This integration improves user engagement and satisfaction, enabling users to focus on tasks requiring human creativity and strategic thinking.
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Denso developed human-like autonomous robots by integrating Azure OpenAI Service for natural language understanding with Azure AI for voice recognition to enable flexible, dialogue-driven control of robotic movements. They employed GitHub Copilot to rapidly generate and refine control code and created a unique verification tool for adjusting robot functions based on real-world inputs. This integration transformed traditional pre-programmed workflows into dynamic systems supporting human-robot collaboration in diverse operational settings.
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