Software & Platforms|Product Engineering

Káyana
Customer segmentation

Data was trapped in telecom and utility silos. AI now targets 200+ micro-segments, driving 2-3x higher conversion rates.

PublishedDec 15, 2025|1 month ago

Key results

Conversion Uplift
2-3x
Lead Acquisition Uplift
2x

Result highlights

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The story

A coalition of the Philippines' leading conglomerates spanning telecommunications, utilities, and healthcare sought to leverage their combined data footprint for digital transformation.

Diverse business units operated in data silos, making it impossible to generate cross-industry insights or deliver personalized experiences. They...

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The company

Káyana logo

Káyana

kayana.ph

Data-driven digital platform and ecosystem for the MVP Group in the Philippines.

IndustrySoftware & Platforms
LocationMakati City, Metro Manila, Philippines
Employees51-250
Founded2024

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Industries covered

Software & Platforms|Financial Services|Technology|Retail|Healthcare Providers|Education & Training|Pharmaceuticals & Biotech|Media|Industrial & Manufacturing|Government & Public Sector|Consumer Products|Entertainment|Travel & Tourism|Energy & Utilities|Automotive & Mobility|Real Estate & Construction|Insurance|Non-Profit & Social Impact|Telecommunications|Transportation & Logistics|Aerospace & Defense|Professional Services