AI case study

Best Buy CanadaCustomer support

Agents juggled three systems just to gather basic caller info. Now, AI handles routine lookups, freeing staff to solve complex issues.

Published|6 months ago

Key results

OpEx Reduction
20%
IVR Time Reduction
38%
Handle Time Reduction
19%

Result highlights

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The story

Context

A prominent Canadian consumer electronics retailer managed its customer support operations across multiple fragmented legacy systems, lacking a unified view of the customer journey.

Challenge

Agents had to navigate up to three different platforms during a single interaction just to gather basic caller information. This fragmented approach...

Solution
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Quotes

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The company

Best Buy Canada logo

Best Buy Canada

bestbuy.ca

Consumer electronics and home appliances retailer with online and physical stores.

IndustryRetail
LocationBurnaby, BC, Canada
Employees10K-50K
Founded2002

The vendor

AI-powered customer experience orchestration platform for contact centers.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees5K-10K
Founded1990

The implementation partner

Star Telecom logo

Star Telecom

startelecom.ca
Role in this case study

Worked with Best Buy Canada to implement the Genesys Cloud platform

IndustryTelecommunications
LocationToronto, ON, Canada
Employees11-50
Founded2008

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