AI case study

AAA WashingtonPersonalized marketing

Siloed data forced generic blasts to 6.7M members. Now, AI scores intent to personalize offers, driving 3x higher conversion.

AAA Washington

Insurance

PublishedJun 6, 2025|9 months ago

Key results

Sales Increase

30-70%

Conversion Increase

60-80%

Search Results Lift

41.5%

Result highlights

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The story

Context

A regional automotive and travel services organization serving 6.7 million members with diverse offerings ranging from roadside assistance to insurance and travel planning.

Challenge

Data silos within the 123-year-old organization prevented visibility into business performance and hindered the delivery of personalized digital...

Solution

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Quotes

“Our partnership with Adobe has allowed us to transform not just our digital landscape, but our entire approach to member engagement. Adobe solutions empower us to reach millions of our members at the right time with the right offer, enhancing both satisfaction and loyalty.”
– Mark Pelletier, Senior Vice President of E-Business, AAA Northeast, AAA Washington

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The company

AAA Washington

Roadside assistance, travel planning, and insurance services for members.

IndustryInsurance

LocationBellevue, WA, USA

Employees251-1K

Founded1904

The vendor

Adobe

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms

LocationSan Jose, CA, USA

Employees10K-50K

Founded1982

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